i received some wicked feedback to my s/s 11 trends post so thanks for all of the amazing comments. from what you said, it's really easy to see what the most popular themes were and what we'll all be going for this summer.
but i want to take a break from fashion now, and ask about the blogging aspect of it all. you know i enjoy a good topical discussion or two! below, i've listed the ten elements that i think are crucial to a blog's popularity. i do like my lists. give them a read and then tell me what you think makes a good blog. bet i've missed something out!
1. personality
i think a blogger's own voice has to come across in their writing, so that readers can get a feel for the blogger's personality. with millions (literally, it wasn't that hard to research) of fashion blogs online, putting your thoughts out there can really make your blog stand out. jen from
a little bird recently wrote a more in-depth post on this one, and named
gem as one of the best writers out there for putting her own personality across. i whole heartedly agree! there are other ways to get your personality in there too though. for example, rather than posting a regurgitated report on how good the latest topshop collection is, pick your personal favourites and show what you would wear the pieces with. letting readers know your personal tastes, events and activities is also crucial in putting your personality across. i always enjoy reading
michelle's sunday post because she photographs her week, even the non-fashion bits of her life. let’s face it, we're all nosy and we like a good snoop, so it's a great way to let your readers into your life, as you can control exactly how much you want to give away.

2. individuality
the easiest thing to do in fashion blogging is to photograph your own personal style and put your own stamp on your look. audrey of
be frassy has one kooky sense of style that i observe in awe, even though it's not the way i would dress. but i continue to read her blog because her photos are so different and stand out so much. i love seeing other bloggers' outfit shots, because they inspire me by what they make, match or mix up. but i would never outright copy someone else's style, because it would be a) a bit weird and b) a bit boring. who'd want to read my blog if they'd seen it on be frassy a week earlier? and it's not all about outfit shots. if you're limited by budget or location for photos, come up with original blog feature ideas or new content. anything that's a bit different will make your blog stand out and make your readers want to come back for more.
3. credibility
there's nothing worse than when a brilliant blogger gets enticed by sponsorship, advertisement or free clothes in exchange for a good write up. i'm not going to get into my personal views on blog sponsorship (because that's a wholllle different kettle of fish) but you can really tell when a writer has completely u turned in her views on a particular brand just because she got sent a pricey new skirt to review for free. accept brand requests for reviews, but prewarn them that you'll be truthful. if they're happy with that and still want to go ahead, then you have nothing to lose. the take ten girls review all of their delivered items honestly, which makes me trust in their credibility as writers. so keep your blog credible by only writing your honest opinions, and readers will trust your judgements in future.
4. quality
quality photos, quality writing. when creating content, passion for your chosen subject really comes across well. know what you're talking about: research. don't call an aviator jacket a furry coat. on the technical side of things, spell check your posts before hitting send or get someone to give them a proofread first if that will make you more confident. treat it like an academic essay, even if your content is a lot more interesting than war and peace (hey, whatever floats your boat...). many, many times my poor long-suffering friends have had to read through a blog draft before i'm happy to press that publish button, but that's the price they pay for being friends with me. in terms of quality photos, your camera phone won't do the knock up job like a DSLR can, but as long as the images are in focus, light enough and show every aspect of your outfit, the job's well done.
5. frequency
this is a tricky one. quality is always beneficial over quantity, but don't leave it weeks inbetween posting or your readers will think you're just not that interested in your blog. and if you're not that bothered, why should they be? i am/was terrible for posting frequently, but i've made it one of my 2011 resolutions to blog at least twice a week. and i'm seeing the results for doing so, too. since i started posting regularly, my hits have rocketed up by over 3000 per month. some of the most successful bloggers i can name offhand, like
lily,
vicky or
sofia, post nearly every day. i don't think that's the only reason for their popularity at all, but i also don't think it's a coincidence!
6. accessibility
there's a whole kind of psychology behind it (hello 2.1 psych bsc, oh it's rare but sometimes you
are useful!) that states people like people who are similar to them. therefore, pop culture references to your favourite tv programme aren’t necessarily a bad thing (unless you consider yourself a srs writerz)! in terms of blogging, the key thing here is that followers read about what they're most interested in, and because you're interested in it too, the chances are you'll be very similar. so make your blog accessible to the kind of niche you're posting to. don't always look picture-perfect and only write about how good your life is: be real. make your outfits accessible too. if you're a high street blog, state where you got that blouse from (a la
milkteef) or if you peruse the charity shops a lot, write about where the best ones are like
jazmine or
sally & ross. if you and your finds are more accessible to your readers, chances are they'll like you a lot more.
7. simplicity
too many crazy colours, clutter and worst of all, the dreaded hidden music player will instantly make most readers turn off and hit close on their web browsers. they've come to your blog to read your content, not get dazzled by how good you think you are at html or how fresh you reckon dizzy rascal's beatz are. alright, to be honest i think most bloggers know the music rule, but there's a lot to be said for a simple layout. carrie from
wish wish wish has one of the best blog layouts i think i've ever seen, and none of it detracts from her writing. it's all well and good putting your personality into your blog layout, because after all, your blog is your own little corner of the 'net, but make sure that's not the focus of your webpage.
8. creativity
even as a new form of media, blogs are already evolving. whilst creative online accessories aren't crucial to a blog's success, they certainly help to make it stand out (there i go again on the whole individuality thing..) for example, you could add a video to answer a reader's question like
victoria, start a vintage clothing business like ella of
belle vintage or create your own line of jewellery like
lily. all of these accessories add a little something to your blog that shows readers more about you. starting a blog business highlights business accruement, creating your own pieces shows true creativity and posting videos allows us to see the blogger properly behind the writing. i know i'll definitely be looking into creating my own signature blog accessory in the future, because i think they're bloody marvellous.
9. variety
i just tried to explain the importance of 'bloggah featahs' in my pseudo-geordie accent to my mum, but she wasn't getting it so i'll try it again. posting a wide variety of blog features not only gives your blog some structure (wednesday wishlist anybody?) but it also means that your readers can use your blog as a source for a lot of different fashion insight. they might be interested in your outfit shots, but by posting your own wishlist, they also get to see what's hitting down in the high street shops this week that they might have missed otherwise.
gem posts about so many different things that i'm always noting down new discoveries, whether it be food, places to visit or what to read. varying your photo location also gives a bit of a break from the monotonous bedroom shot.
roz makes good use of her countryside location and posts some beautiful shoots. i'm not saying you have to be a fantastic photographer as well as a great writer and stylista, but pushing your boundaries in terms of photo location certainly breaks up the outfit-shot-slump.

10. community
finally, interaction in the community. i don't really understand why some bloggers don't respond to comments left on their posts even if there are hundreds and the blogger commenting system is a bit crap. it's not that hard to go to the commentor's own page or email and respond if their comment deserves a reply. i love reading what everyone has to say because i only ever post my opinions or outfit choices, and i'm well aware they can be challenged or added to.
laura always responds to blog comments, and d'you know what, i notice it. i also notice when other bloggers don't respond, which makes me feel unappreciated as a reader. interacting with other bloggers also gets your own blog name out there so i say comment and email away, or add other bloggers on twitter. get stuck in with the blogging community. i'm a newcomer, and i've already found that other bloggers are really helpful in giving tips & tricks. the important thing to note here is that interaction with other blogs is important, but it should be done in a genuine way. don't comment on thousands of blogs a day just to leave your own link - it's spam. leaving a half-arsed comment like, "you're so cute! follow me at _____" will not only probably annoy the blogger you're spamming, but also damages your own credibility. in conclusion, interaction is important for 'advertising' your blog, but not if you don't genuinely want to add something to the community.

so there you have it. those are my 'ities' on what makes a good blog, illustrated by ms. bradshaw along the way. (i don't know why actually, her character was a columnist not a blogger!) i can't claim to know everything on fashion blogging because i am a relatively new writer, but from analysing my own favourite blogs, i stand by what i find. what else do you think makes a good blog? to be honest, i'm more interested to know the flipside: what do you think doesn't make a good blog? can you give me any advice? lastly, please link me to some of your favourite blogs (or your own, and i really mean that!) so i can add some more to my reading list.